Now the company is also facing the number one reason startups fail. How can founders avoid the death spiral? A founder’s role is, or at least should be, to continually focus on what actually drives success – creativity, insight, fearlessness, and leadership. The role of ops people is to create…
Hatch Marketing Plans A SaaS platform that helps businesses quickly create, manage and track their marketing plans. Founder: Jason Kallas Pitch presentations on top of three gin and tonics really get the mind going. That is how I learned of Hatch Marketing Plans at the Denver Founders meetup where a conversation…
For Immediate Release: 10/27/2015 Denver, CO: Chromedia is venturing into the workshop space by hosting an intense boot camp titled Scale-up Screw-ups, designed for high-growth startups in the Front Range the morning of November 12th at the offices of Effective UI in downtown Denver. Chromedia, determined to differentiate its efforts…
One of the things I coach young companies to be careful with is the allure of landing that “one huge client that will put them over the hump.” It’s both attractive and very dangerous. Too often young companies focus on only the allure and don’t consider the dangers, which too…
As a steward of startups, Chromedia witnesses many trends in tech development, market strategy, and growth within our local community. From our vantage point we are most excited for these Denver Startup Week events… Monday SEO, PPC, And Social Media — Last year, this panel had a small space and many…
As in Love as in Business [Tweet “What’s worse than finding out your girlfriend is a radio-contest floozy…”] When last we saw our young protagonist he was sobbing on the hood of his car, wondering for the first time if the rapture of love was worth the pain of loss….
There are pills to cure anything these days, even digital marketing hacks. For traditional marketers, they need to take little “Blue Pills” to help grow their companies. Ha! For more nuanced Matrix-savvy marketers, we offer the “Red Pill” that helps describe basic truths and principles for Growth Marketing. [Tweet “An…
Don’t be Lulled How do you know your heart is about to be broken? Well, let me tell you. I’ll start with a personal story. Imagine a young man in the prime of his teenage years, pimple faced, nerdy, and a romantic. Not a poet, mind you. Just a doe-eyed…
This week, Chromedia, the digital product development shop for emerging companies, launched two new services that help scale businesses from concept, to startup, to high growth. These services make Chromedia a full-service business incubation partner for companies unable to hire full-time or cost-effective talent. Colorado possesses many credible advisors, incubators,…
It is a common misperception that a tech development project is similar to a construction project and relatively predictable. In reality, all development projects are highly uncertain with variable research and development. An agile approach contemplates that requirements will be articulated in an iterative and evolutionary manner so that time…
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